FREE SALON SERIES

The Style Evolution

Activate a bolder midlife with a personal style that renews confidence and commands attention

Tune in Oct. 6 - 10, 2025

Today's midlife women are rewriting the rules — not just in how they show up, but in who they’re becoming. This spotlight series gives voice to the deeper conversations they’re craving — about visibility, vitality, and the power of personal expression.


Why The Style Evolution Spotlight Series Is the Perfect Stage for Your Voice

With just 12 experts featured, this is a highly curated opportunity that will help you:

Reach thousands of engaged midlife women evolving how they dress, lead, and live

Share your expertise with women who understand that how they show up affects how they feel and what they accomplish

Stand out with a distinctive lens that rises above the noise in the midlife space

Speak to women who value expert guidance—and are ready to invest in their next chapter

Build meaningful relationships with fellow experts who serve a discerning, growth-minded audience

Be part of a movement that's reshaping how women show up — on their own terms, and with bold intention

Our Mission:  

We’re sparking a midlife renaissance by changing the way women see themselves —  using personal style as a powerful tool that fuels dynamic self expression.

Through the lens of aging, image, and identity, The Style Evolution salon series explores how style becomes the gateway to cultivating a captivating presence in midlife.

Rather than surface-level trend talk, we’re having deeper dialogues about aligning who you are with how you show up, so you can move through life feeling energized from the inside out.

We are proud to partner with Bottomless Closet, supporting their mission to empower disadvantaged women, starting with their clothes.

What You'll Contribute

Each expert will contribute one meaningful, do-able tip to help women activate a bolder midlife through one of these three dimensions:

AGING

Navigating the shifts—physical, emotional, energetic—that come with getting older, and how those changes shape the way we dress, carry ourselves, and move through the world.

IMAGE

Exploring how we see ourselves—and how we want to be seen—from wardrobe choices to beauty standards to our visual identity.

SELF EXPRESSION

How we use our voice, communicate our ideas, and share our creative energy in ways that reflect our values and vision.

What We're Talking About

  • How aging impacts confidence, identity, and the way we take up space
  • The psychology of personal style—beyond fashion rules and outdated ideals
  • Creative reinvention and career pivots after 40
  • Communicating with clarity— and using style to reinforce your message and presence
  • How personal style becomes a tool for navigating life transitions

The Details

  • Interviews are pre-recorded (30 Minutes in July/August)
  • Promotion: Sept. 22 – Oct. 5
  • Event Airing: Oct. 6 – 10
  • Our request: Share the event with 2 solo emails, a quick PS mention and social media

Meet the Host:

As an NYC stylist since the '90s, Elysha Lenkin has worked with everyone from celebrities like Tina Fey and Serena Williams to major brands including Oprah Magazine and InStyle. But her most transformative work happens behind the scenes—in the homes (and Zoom closets) of midlife women ready to evolve how they show up in the world.

When she's not working with women on their personal style, you can find Elysha browsing vintage in downtown Manhattan (her favorite form of self-care) or people-watching around the city, always studying the art of authentic self-expression.


Let's hop on a quick 15-minute call to see if this is a fit for you — I'm really hoping it is!