Spring Moves

Spring Moves

As a stylist, it’s my job to kind of know what’s going on in the world of fashion.  While I don’t by any means claim to swim in the high-end stream, I still love a beautiful photo.  The spring ad campaigns are starting to make their rounds, and I must say –  most are pretty underwhelming. Honestly, I don’t understand — why does a world so rooted in a forward-thinking-motion rely on such static imagery?

Is it just me, or don’t most women want to see how their clothes move?  Fashion is a lifestyle.  And lifestyle needs movement.  Thankfully there are some brands who got into the flow.   Here are my faves of the Spring 2013 campaigns.

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Coco Rocha has proven herself to be so much more than a just a pretty face.  This campaign for Longchamp incorporates the vibrant personality of the model which luxuriates its on-the-go lifestyle.

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DKNY has always been an action oriented brand seemingly for the the urban women who can do it all.  Okay, so maybe we’re not exactly that, but I’ll always have a soft spot for the NYC landscape setting the stage.  And even though model Cara Delevingne is shot standing still, the bold colors play perfectly off her caught-in-the-moment attitude.  My interest is piqued with curious intention. I’d follow that girl.

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I realize this is part of Adidas so the sports thing is kind of built in.  But I am loving the way these images show clothing melded with movement. That’s my kind of style!

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And although American Eagle Outfitters is geared more junior, it’s still worth a mention here.  The campaign exudes pure play enhanced by a free spirit.  Definitely an energy we could all benefit from!

7 Comments

  1. I love these! Movement creates beautiful photographs. I work in the fashion industry as well, so I pay attention to the ads too, I find a lot of have a good bit of room for improvement!

  2. ruanetimothy340@gmail.com' timruane24 says:

    Very nice Very cool Very impressive

  3. ajaytao11@gmail.com' ajaytao2010 says:

    So lively & beautiful

  4. ruby_nest@yahoo.com' Ruby says:

    I love everything in these photos especially the motion!

  5. chloedance@comcast.net' SirenaTales says:

    I dig your appreciation of movement–and verve. Thanks for the inspiration! xo

  6. Thank YOU, Sirena!

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