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Find Your It Factor And Be More Magnetic In Life

    You know those people who light up every room they enter? You notice them immediately, and can’t take your eyes off them. Sure, their outfit is on-point—all the details are in place. But what truly captivates is their charismatic energy. It draws you in and keeps you engaged. 

    You don’t have to be in-person to feel this energy. It transmits through the computer screen and video as well! In fact, this magnetic presence is available to everyone. It’s your IT factor, and it’s the way you express yourself when in full alignment of your strengths and true beauty.

    When your IT factor is turned on, your unique talents are highlighted and your confidence soars. You come across as effortless and people are drawn to your natural charms. 

    Everybody is born with an IT factor, an innate charisma that makes you YOU. And even if you don’t feel particularly confident or charismatic at times, you’ve still got it. You just need to turn it on. And once you do, you’ll see it’s impact immediately. The dinner dates, job offers and general recognition start pouring in.

    When turning on your IT factor, your style matters. In addition to looking at your personal style, think about your on-camera style. This goes beyond the lens or video screen as it’s your authentic presentation, the spark that lights you up and draws people in. By leveraging your on-camera style, you create irresistible confidence which is at the heart of your IT factor.

    Here’s 3 steps to find your IT factor, or maximize your on-camera style so you become more magnetic in life.


    While we all have IT, IT looks different for everyone. For some, it’s bold and dramatic. While for others, it’s soft and alluring. By articulating the qualities of your IT factor, you’re able to access it easier. A good way to do this — come up with three words that describe how you feel when your IT factor is turned on. These three words are your north star. 

    When you see another woman, and admire how she looks…it’s not necessarily the clothes that you want to replicate. It’s the feeling you get when looking at her.

    Victoria Beckham radiates classy elegance. And Jennifer Aniston emanates natural beauty.

    That’s what you want to capture with your on-camera style. You want to embody a special feeling that represents YOU with your IT factor turned on.

    Whenever you get dressed, keep your north star close by. Align your outfits with these words to make sure you’re always embodying the qualities that draw people in.


    One of the main things that keeps you from turning on your IT factor is you’re still holding onto outdated stuff. How can you be irresistible when you’re weighed down with irrelevancy?

    Whether it’s old clothes, or outgrown habits, by allowing them to linger beyond their expiration date, they comound into stagnant energy. This not only clutters up your space, it dilutes your style! And when I say style, I’m referring to both how you present physically with your wardrobe AND the way you’re being. (Your on-camera style is a combo of these things.)

    Use your north star as a guiding light, and go through your posessions questioning what’s still a good representation of YOU with your IT factor turned on. Looking at each item, ask if this is how you want to present yourself? Do you feel aligned with your north star in this item? If the answer is no, it’s time to let it go. And that’s good! By clearing the outdated, you make space for what’s relevant to you now!


    The final step to find your IT factor is updating your wardrobe to reflect the YOU you want to be. This is the woman with irresistible self confidence.

    After you’ve let go of everything that doesn’t align with your north star, and doesn’t make sense for your current life, it’s time to elevate your ideas and create a wardrobe that shows people you’ve got IT!

    Think about how you want to look. What are the specific items that go into this look? If you have trouble creating a vision, it’s ok to look outside yourself for inspiration. Find someone who aligns with your north star and embodies the qualities that you relate to. Notice the specific details of her look to see what you may want to update your style with. Just remember that she’s presenting her on-camera style….which may not be the same as yours. Take inspiration from her, but then make it YOURS by adding in your unique elements.

    Find Your It Factor

    To find your IT factor relies on self awareness. This is about knowing your natural gifts and strengths you have to highlight. When your true talents are in full expression, you’re in alignment with your power. And presenting yourself from this connection is the number one way to create irresistible confidence.

    Click here to take the quick free quiz to help find your IT factor so you discover your on-camera style and maximize your unique strengths.  

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