3 Steps To Turn On Your IT Factor

3 Steps To Turn On Your IT Factor

Your on-camera style goes beyond the lens or video screen. It’s your authentic presentation. The way you express yourself when in full alignment of your strengths and true beauty. You could also refer to this as your “IT” factor because it’s the spark that lights you up, and brightens every room you enter—no matter where you are.

When your “IT” factor is turned on, your unique talents are highlighted and your confidence soars. You come across as effortless and people are drawn to your natural charms. 

Everybody is born with an IT factor, an innate charisma that makes you YOU. And even if you don’t feel particularly confident or charismatic at times, you’ve still got it. You just need to turn it on.

Here’s 3 steps to turn on your IT factor so you become more magnetic in life.


While we all have IT, IT looks different for everyone. For some, it’s bold and dramatic. While for others, it’s soft and alluring. By articulating the qualities of your IT factor, you’ll be able to access it easier. A good way to do this — come up with three words that describe how you feel when your IT factor is turned on. These three words are your North Star.

When you see another woman, and admire how she looks…it’s not necessarily the clothes that you want to replicate. It’s the feeling you get when looking at her.

Victoria Beckham radiates classy elegance. And Jennifer Aniston emanates natural beauty. Those attributes are their North Star.

That’s what you want to capture with your on-camera style. You want to embody a special feeling that represents YOU with your IT factor turned on.

Whenever you get dressed, keep your North Star close by. Align your outfits with these words to make sure you’re always embodying the qualities that draw people in.

(Click here to take the quiz and discover your on-camera style!)


One of the main things that keeps you from turning on your IT factor is you’re still holding onto outdated stuff. How can you be irresistible when you’re weighed down with irrelevancy?

Whether it’s old clothes, or outgrown habits, by allowing them to linger beyond their expiration date, they compound into stagnant energy. This not only clutters up your space, it dilutes your style! And when I say style, I’m referring to both how you present physically with your wardrobe AND the way you’re being. (Your on-camera style is a combo of these things.)

Use your North Star as a guiding light, and go through your stuff questioning what’s still a good representation of YOU with your IT factor turned on. Looking at each item, ask if this is how you want to present yourself? Do you feel aligned with your North Star in this item? If the answer is no, it’s time to let it go. And that’s good! By clearing the outdated, you make space for what’s relevant to you now!


The final step to turning on your IT factor is updating your wardrobe to reflect the YOU you want to be. This is the woman who feels irresistible self confidence and draws people in without conscious effort. 

After you’ve let go of everything that doesn’t align with your North Star, and doesn’t make sense for your current life, it’s time to elevate your ideas and create a wardrobe that shows people who you are NOW. 

Think about how you want to look. What are the specific items that go into this look? If you have trouble creating a vision, it’s ok to look outside yourself for inspiration. Find someone who aligns with your North Star and embodies qualities you relate to. Notice the specific details of her look to see what you may want to update your style with. Just remember that she’s presenting her on-camera style….which may not be the same as yours. Take inspiration from her, but then make it YOURS by adding in your unique elements.


The beauty of turning on your IT factor is that you’ll see improvements in all areas of your life— not just for the photoshoot, or zoom call. You’ll light up every room you enter which draws people in.

Whether it’s receiving compliments on your outfit, inquiries about working with you, or invitations to dinner, your irresistible confidence is the fuel that energizes you to show up as the woman you know you’re meant to be. And because you understand how to turn it on, your IT factor is available to you all the time.

But we don’t always have the strategy or motivation to get the results we seek. I am here to support women like you in turning on their IT factor and stepping into themselves fully so that they can create the personal style they truly desire. That’s why I created The 90 Day Style Refresh.

The 90 Day Style Refresh is a group styling program for women who desire to transform themselves from the inside out in a fun, easy, and aligned way. Together we’ll go through everything that you need to feel confident about your style which includes what you wear, what you buy and how you look. And you’ll do all this without wasting time and money on the wrong things.

During the 90 days you’ll engage in conversations about REFRESHING. Not just your wardrobe, but your outlook and perception of yourself. You’ll shift in ways you can’t yet imagine. On the surface, others will notice the change in your appearance because you’ll dress better. But you’ll also shift how YOU see yourself and what’s possible for you. You’ll no longer think “Nothing fits, so why bother?” because you’ll gain a clear strategy and understanding of how you want to look and what’s right for YOUR style.

Click here to learn more about the 90 Day Style Refresh. The next group starts in September.

Elysha Lenkin
I help women over 40 feel unforgettable in their clothes.

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