Why you don’t wear 80% of your clothes (And how to turn it around in 5 days)
Learn how to edit your closet the right way, so it’s filled with pieces that look like YOU…even if you’re in-between sizes or have too many clothes!
The challenge runs from January 26th - 31st
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I’m thrilled to report that after five-plus days of cleaning out items I no longer needed I was left with a wardrobe that made me excited to get dressed in the morning. Plus, I ended up donating a pile of clothing that literally towered over me—it all felt so empowering. Believe me, if I can do it, you can clean out your closet too!
Lorraine Sullivan
Writer, First For Women Magazine
That exhaustion you feel when you open your closet?
It's not going away on its own.
The pieces from 5-10 years ago that aren't YOU anymore. The impulse buys making your closet feel random. All those items you felt you "should" wear that make you feel bad.
These unworn clothes aren't just taking up space—they're keeping you stuck in indecision as you give them your consideration each morning:
Should I wear this?
Does this still work?
Why did I even buy this?
Day after day, this mental noise drains your energy and chips away at your self-esteem.
So you gravitate towards the same few things over and over, which makes you feel both guilty and wanting to buy more.
After styling 1000s of midlife women, the biggest mistake I see is thinking more clothes = better options.
That’s why we buy buy buy! We want more choice.
And to feel better.
But buying more clothes creates more confusion.
More clothes also give a false sense of security.
You may feel the dopamine hit at checkout, but once the new pieces join all those unworn clothes taking up space in your closet, the truth sets in:
More clothing is the problem.
Curating your wardrobe with fewer, well-chosen pieces will give you more CHOICE.
Because you want to wear it all!
Typical decluttering methods won't work.
Maybe you've tried it before. You spent a Saturday cleaning out your closet six months ago—filled bags for donation, felt productive...
But somehow you're back to wearing the same five things and ignoring everything else.
It's because you’re not editing your wardrobe to support your next life stage, so the pattern that created the clutter is still there.
That's why I created the Guided Closet Cleanout Challenge
Join me for a live 5-day challenge starting January 26th.
I'll show you how to edit your wardrobe the right way— to align your style with your next chapter and clear space for your evolving identity.
Drawing on my years as a fashion editor, I'll teach you to view your clothing with an editor's eye, so you're left with fewer items, but the right pieces.
My private clients who use my method clear 70% of their wardrobe and still feel like they have MORE choice.
The Guided Closet Cleanout Will Serve You Well...
Whichever situation you find yourself in:
You're feeling stuck and ready for a refresh!
What's Inside The Challenge?
Pro Techniques To Take Your Closet From Random to Refined
A Sneak Peek At The Daily Challenge Schedule:
Over 5 days, I'll guide you through The Evolution Edit, my 3-part process for clearing your wardrobe that leaves you with less clothes, but more choice because you want to wear it all.
DAY 1 - Your Closet Story: Writing Your Next Chapter
Rewrite your story and set the vision for where you're going.
DAY 2 - Aligning Your Clothes: Clearing The Outdated
Learn how to spot what's keeping you tied to the past (even if it still fits).
DAY 3 - Refining Your Choices: Clearing The Unworthy
Raise your standards and stop settling for clothes that make you feel less-than.
DAY 4 - Elevating Your Wardrobe: Clearing The Unwearable
Understand why you have orphan pieces and how your shopping habits contribute to the clutter. (Even if you don't buy much.)
DAY 5 - Letting Go of The Tough Stuff
Clear sentimental items, gifts, and expensive pieces without guilt.
BONUS - From Clearing to Creating
Move forward with purpose so you don't fall back into the same closet ruts again.
And to help you clear with confidence, you also get:
The Clearing Playbooks
For visual learners who like to write stuff down, each day of the challenge comes with its own clearing playbook that provides written support to put your insights into action and shape your next chapter.
The Clearing Playlist
Energizing, delightful and yours to keep. Previous participants ALL agree the music was an INCREDIBLE asset for getting the job done.
Plus These Bonuses To Take It Further:
Bonus 1
Style Certainty Masterclass
Get the tools to make better outfit choices so you feel that full-body YES when getting dressed. You'll learn a simple formula for what to wear, the top three ways to highlight your body, and an easy way to know if your outfit works.
Bonus 2
Donation & Selling Guide
Once you’ve gathered the clothes ready to go, this guide offers a curated list of top donation centers, recycling options, and selling platforms — so you can make a positive impact and get the best return on your clothing.
**Early Bird Bonus When You Join By January 8th**
Style Essentials Mini Course ($97 value)
Learn the essence vs. elements distinction - the reason you keep buying clothes you never wear. This 16-minute video + workbook teaches you what's YOU vs. what you bought because you loved it on someone else. You'll know what to keep during your cleanout and what to skip on every future shopping trip.
Ready? Choose Your Option
The Guided Closet Cleanout Challenge
$
47
The Guided Closet Cleanout Challenge UPGRADE
+45-Min Private Styling Session With Elysha
Limited to 10 spots, must be used within 90 days
$
347
See what other women In Their Midlife Era, just like you, have to say:
Lisa
This was way more than a closet cleanout - it was a reset/refresh on who I am, who I am becoming, and how I want to present myself to the world. The lessons Elysha incorporated into the session gave my purging a context, which made my choices to get rid of things intentional and way less indecisive than if I had done a cleanout on my own.
Rachelle
Elysha's guidance on digging deep into alignment with where I want to go was so helpful. I never thought of my closet in such a way. I was truly impressed at how much you made me think about the image I project to other people the world and the overall impact of my clothes/ style.
Pamela
I’d been carrying around old family clothes for sentimental reasons for years. And my mother did for years before that. And now I feel ok about letting them go. That’s a major step for me. I knew I couldn’t do it myself.
Sangeeta
It helped me commit and follow through on a long awaited need - now I feel relieved
Kristin
Although I had purged significantly prior to this, I was surprised how much more I was able to let go of.
Joanna
This was a huge thing for me because it was letting go of all those shopping mistakes I've made that I didn't want to own.
Why Now Is The Time To Join The Challenge:
You've been thinking about this for months (maybe years). Every time you open your closet, you tell yourself "I really need to deal with this." But it never happens.
You're drowning in clothes but wearing the same 10% of what you own. The sale rack got you. Pieces you bought thinking "I'll find something to pair with this later"—later never came. You clean out every year, but you're right back where you started.
You've been in "good enough" mode for too long.
When you commit to this challenge:
The clutter stops draining your energy.
Your mornings are streamlined — no more decision fatigue.
Your wardrobe catches up to who you are.
You've changed. Your clothes haven't. This aligns them.
You stop wasting money on clothes you won't wear.
You'll see what your wardrobe actually needs and stop buying what sits unworn.
You gain clarity on who you are and how you want to show up.
This isn't just about clothes. This is about claiming your next chapter.
You want to simplify your life so you can focus on what actually matters, but your closet is creating too much stress.
Meet The Style Pro:
Hi! I’m Elysha Lenkin and it's my soul's mission to help midlife women show up more powerfully in their lives.
I got my start styling NYC commercial shoots for big brands, magazines and celebrities like Carrie Underwood, O The Oprah Magazine, Tina Fey, and Serena Williams — I’ve spent over 10k hours working with women and their wardrobes, and I know exactly how to make them feel incredible about how they look.
Although it doesn’t have the glam of shopping and the excitement of styling, the closet cleanout is my favorite part of personal style because it offers a unique opportunity to look at yourself through your clothing.
When you acknowledge who you are and who you want to become, then let go of everything that doesn't align, you clear space for your evolving identity.
In the Guided Closet Cleanout, I’ll show you how to edit your wardrobe the right way, so a more authentic YOU can emerge, carrying calm confidence to all areas of your life.
Got Questions?
Read on for the answers!
The challenge begins Monday January 26th and goes through the week with the final BONUS call on Saturday January 31, 2026.
Absolutely! Many of my clients start with overflowing closets and drawers, just like you. One woman had clothes scattered all over her house and was able to significantly reduce her wardrobe through my process. Another client went from 3 closets to just 1. Getting started can be the hardest part, but I’ll provide clear, step-by-step instructions to make it as manageable as possible.
When you join the challenge, you get a structured system that addresses WHY you accumulated what you did—not just WHAT to clear.
My clients clear 70% of their closets and feel like they have MORE CHOICE because they actually want to wear everything that's left.
With my years as a fashion editor, this isn't just about decluttering—it's about evolving your wardrobe to support your next chapter.
Each day, I'll go live in the Facebook group, guiding you through the daily challenge. The replay will be uploaded to your challenge hub, and you'll receive an email with the link. In the hub, you'll also find your daily playbook with written exercises to deepen the experience and make the lessons stick.
For the bonus session on January 31st, we'll come together on Zoom for a live tutorial focused on moving from clearing to creating and moving forward with purpose.
Plan on committing 1 hour a day: time to watch the video tutorial, work through the playbook, and get into your closet. The idea behind this challenge is simple, a small daily effort can lead to the big result of evolving your wardrobe!
The challenge is designed to fit into your life, not take it over. You have access to all materials through March 1st, so if life happens, you can pause, catch up on weekends, or go at your own pace. The important thing is starting, not being perfect.
I teach you how to make confident decisions using clear criteria so you're not guessing. You'll learn exactly what to keep, what to clear, and why. My clients tell me they feel relief, not regret, because they finally have clarity on what belongs in their wardrobe.
That's exactly why I'm guiding you through this! You'll get daily instructions, decision-making tools, and access to ask questions during the Facebook lives. You won't be doing this alone, you'll have expert guidance every step of the way.
Yes. In fact, this is when you need this most. Holding onto clothes "just in case" keeps you stuck in the past. I'll help you identify what works for you NOW and create a vision for moving forward so you're not living in a wardrobe that makes you feel bad about yourself every morning.
You can! The daily challenges can all be found in the challenge hub, and you'll receive an email each day with the link. The bonus session will be held on Zoom, and you'll be invited to join live. (The replay will be available afterward.)
That said—joining the Facebook community will give you extra accountability, an opportunity to get your questions answered by me in real time, and a chance to connect with others who are on the same path. These built-in support systems will help you stay on track and get the job done.
In the last round, women set up Facebook accounts just for the challenge and deleted them after so it's totally doable if you want the full experience.
If your budget allows, a private session is a fantastic opportunity to get personalized guidance on YOUR specific wardrobe challenges. In this 45-minute styling session, you can bring your questions, whether it's 'what actually looks good on me?', 'how do I style this piece?', or 'what's my plan moving forward?'— and I'll give you clarity and direction tailored to your life.
BTW: I don’t usually offer standalone sessions, and this is highly discounted compared to my other packages so definitely grab a spot if you feel called.
Immediately after your purchase, you'll receive a confirmation email explaining how to get set up in the challenge hub. You'll also get an invitation to join the private Facebook group. Day 1 of the challenge will arrive in your inbox on January 26th followed by daily emails throughout the week.
This is a final purchase. By choosing to make this investment, you are committing to yourself and your desire to level up in your life. $47 is way less than the cost of one impulse purchase—and this gives you the system to finally clear your closet with confidence.
Real Talk:
I know it’s easy to feel disconnected with your style when so much is changing in your life.
But evolving your style starts by recognizing what's NOT you.
Then letting it go.
Your closet represents so much more than the clothes.
It reveals where you've been.
Where you wish you were.
What you're attached to. And won't let go.
When you commit to a closet cleanout, you’re not just creating space — you’re making a powerful promise to yourself and opening the door to meaningful change.
To fully claim your next chapter, you need to release everything holding you back and keeping you stuck in the old one.
So here's the question:
Are you ready to stop standing in front of your closet feeling drained? To finally let go of the guilt, the clutter, and the clothes that are keeping you stuck in your old chapter?
Because in 5 days, you could have:
Bags of clothes cleared out and a closet you're actually excited about
The clarity to know what's YOU and what's not
The skill to make confident wardrobe decisions going forward
If you're ready to claim your next chapter—not just think about it, but actually take the first step—I'd be honored to guide you through it.
Best experience ever!
I have tried MANY times to clear out my closet. This is the only program that has actually worked for me.
Julie F.
I have a lot of really great stuff...now that I'm seeing my wardrobe differently, I'm putting my clothes together differently
Jana
Lori now has a range of go-to outfits (from her own closet) that she mixes up and accessorizes with ease...
"Having put on 10 lbs since the summer I have been feeling really yucky and picking out my outfits is just miserable.
Thanks to your help, I now have a group of clothes that I can make outfits easily and feel comfortable and confident. And I don’t have to keep trying on things that are too tight, getting depressed and hating my recently expanded butt and hips (which is where my weight goes). "
Lori
Everything is easy now because I have eliminated everything that I didn't like 100%. I make smart purchases and I have no doubts anymore. I just wear what I want to wear. Thank you for this incredible comfort.
Marie