I just wrapped a 3 week styling job for a TV commercial where I got actors camera ready for the shoot. If you’re on-video for your business — whether it’s TikTok, Reels or Zoom — or you’ve got an upcoming photoshoot, keep reading! I’m sharing 3 style tips to help you look your best on the screen.
When flipping through TV channels, you’ll notice most newscasters wear solid colors. Because stripes and patterns can confuse your viewers. First off, they create a moiré effect which is when the prints (or stripes) don’t align through the pixelation process and appear zig-zagging.
Additionally, a strong pattern can detract from your message. If someone is super focused on your bold printed blouse, they aren’t paying attention to what you’re saying!
Watch the video to see this tip in action on my shoot.
When wearing solid colors, be sure to choose the right one!
My approach to color is both physical and energetic. This means there are 2 things to consider when picking your on-camera color palette.
Have you noticed how some colors make you look more vibrant, and others give you an extra spark in your step?
Your power color hits both these points.
Click play on the video to see me playing with color on set.
What you wear matters, but who you are and how you express yourself is more important. You could wear a beautiful head to toe look and still come across as drab if your personality doesn’t complete the package.
Let the real you shine through! That’s what ultimately draws people in and makes you come across as effortless.
It’s normal to feel nervous and uncomfortable on video. That’s why having an expert — like me — help with your outfits is invaluable. This way you won’t worry about what you wear, and instead can focus on being your most confident self.
If you want to be more confident on camera because you have to show up on video for your business, I’ve got something coming soon to help! Click here to get on the waitlist. I’ll notify you as soon as it’s available!
In the meantime, take the free quiz to find your on camera style. It’s the first step for anyone who wants to come across as effortless on the screen.